Showing posts with label politics. Show all posts
Showing posts with label politics. Show all posts

Friday, 20 November 2015

UNICEF Baby Friendly conference 2015 - the morning after

I'm back at my desk after two days at the UNICEF Baby Friendly conference 2015 in Harrogate. Like last year I've come away enthused, inspired, outraged and with a whole heap of work to do...

The presentations by Christy Jo Hendricks, IBCLC, and Dr Helen Crawley of First Steps Nutrition, showed us examples of downright dishonest marketing from the formula companies, including a tin that made extravagant health claims for the product, with an asterisk(*). On the side of the tin, in tiny writing, it said '*study applies to an earlier version of this milk'! Even after years of breastfeeding advocacy it seems I (and many others in the audience) can still be shocked by this sort of thing. A US parent information leaflet, sponsored by a formula company, said on the first page 'most doctors* recommend...', while the wording below said '*in this publication doctors refers to midwives, obstetricians, paediatricians and any other health professional you trust'! This is unbelievably misleading. As Christy Jo memorably said: 'Don't go to a formula company for advice about breastfeeding. That's like going to the butcher to ask for advice about being vegetarian.'

Dr Helen Crawley getting the audience fired up.


On the issue of formula company sponsorship of health events aimed at professionals it was great to see some direct action as a result of the conference session. A health visitor in the audience reported that the CPHVA conference, sponsored by several formula companies and related organisations, was taking place in Manchester (overlapping with Baby Friendly - coincidence?). The result was a petition, to be delivered to CPHVA, that will carry the names and membership numbers of health visitors who were at the Baby Friendly conference, asking them to ditch the formula company sponsorship that is a clear conflict of interest for health professionals who want to work within the Code. Hopefully this, along with continued pressure on social media, will prompt a change in direction. National breastfeeding organisations like La Leche League, the ABM and the Breastfeeding Network, along with Baby Friendly, have shown that it is perfectly possible to organise Code-compliant conferences for large numbers of delegates without input from the formula industry.

If you came away from the conference angry, why not join Baby Milk Action? They campaign tirelessly against the formula companies, exposing the marketing tactics and bringing cases to the Advertising Standards Authority and Trading Standards on behalf of the parents who are paying for all this slick, misleading marketing when they buy formula. There's tons of information on the Baby Milk Action website, and if you work for a facility that would like training on the Code, you can contact them directly.

If I sound evangelical it's because I think organisations like Baby Milk Action and First Steps Nutrition are absolutely vital if we are to push back against the widespread, normalised use of formula - a theme that Professor Mary Renfrew explored in her presentation about shifting the curve: she suggested we turn our breastfeeding drop-off rate graph upside down, and look at reducing formula use instead. Between them the speakers had lots of solutions to the problem: tackling the media stance on breastfeeding, reinstating the Infant Feeding Survey in England, freeing research from company influence and forcing companies to release their research, implementing the Code and empowering mothers, through support and education, to resist the marketing and reduce dependency on formula. What's frustrating is that we know what works - the problem is getting the support and funding needed. Infant feeding in the UK is an issue with a unique set of political and social challenges, something that was highlighted when Sue Ashmore talked about the long-term sustainability of Baby Friendly; it's not a programme that can run and then stop. If that happened, our gains would be eroded because of the constant pressure from industry and a lack of political commitment, so what's needed is a way of embedding the Baby Friendly standards into the very bedrock of facilities; an advanced award. (The consultation about how to do this is here, do get involved if you can.)

With this in mind it was fantastic to see Alison Thewliss, MP at the conference. She's already secured and participated in debates about breastfeeding and a family-friendly parliament, and is setting up an All Party Parliamentary Group on Infant Feeding and Inequalities, which will meet for the first time on 24 November. I've written to my MP asking her to support this and encourage others to do the same.

Me on stage with Sue Ashmore and Robin Grille
Other personal highlights of the conference for me were chairing in the morning session on day two - I was nervous, but very happy to be representing the bloggers and Tweeters who campaign for breastfeeding on social media. I realised I will never, ever get bored of listening to Hollie McNish, and I helped out on the Pinter and Martin stand and talked to a lot of people about books (I love my job!). I came home with a new reading list of my own - Robin Grille's Heart to Heart Parenting landed on the mat this morning. Can't wait for next year in Birmingham...

Wednesday, 3 June 2015

Why shouldn't formula companies sponsor training events for health workers?

An event is taking place in Manchester tomorrow - billed as a Journal of Family Health Care 'free conference bringing together health and social care professionals - designed to improve outcomes for mothers, babies and children.' Among the exhibitors are Nestle, HiPP Organic, and Danone Nutricia Early Life Nutrition; Nestle Nutrition UKs Head of Medical and Scientific Affairs, Dr Liz Greenstreet, is giving a presentation about 'optimal growth and feeding issues in the first 1000 days'. Other similar events take place regularly in the UK and elsewhere.

As a volunteer for and member of several impoverished organisations, I can understand how tempting it is to snap up funding that is on offer to make it easier to arrange events and training. It can be hard to see where the harm is; a sponsor pays for an expert speaker, the topic is not related to infant feeding, the sponsor may not even directly promote their products at the event. The sponsor is not the 'brand' itself, but their 'Nutrition Foundation', or educational or charitable arm, which has been set up, apparently, with the aim of providing high-quality education for health professionals. We all know that our NHS is underfunded and under threat. Why not use some money from private companies to fill in some of the gaps? Health workers work hard - long hours, modest pay and benefits. Who doesn't love a free lunch and a day out at a study day or conference? It's a welcome break from the stresses of working in a creaking organisation. The trouble is that there really is no such thing as that free lunch.

To understand the problems, we need to start by understanding the market for formula and baby food (for the purposes of this post I'm talking about the UK, but similar situations exist in many countries).

- the market for infant formula depends for its existence on women who do not or cannot breastfeed. When breastfeeding rates increase due to effective initiatives and good support, the market for formula milk decreases. More breastfeeding means fewer profits for the formula companies; it's a direct relationship.

- the formula companies are no different from most other companies - they exist to make money for their shareholders. To fulfil their duties to their shareholders they must maximise profits. This means that they must design marketing and sales strategies that aim to increase the market, and their share of that market. Job advertisements for posts at formula companies show this explicitly. (More on this, from Baby Milk Action, here.) Much like the energy companies that fight to drill for oil - although we know that burning the oil they produce will contribute to catastrophic climate change - formula companies must aggressively promote a product that is known to carry health risks in order to satisfy the demands of investors.

- formula companies are regulated by laws in many countries. The International Code of Marketing of Breastmilk Substitutes (and subsequent Resolutions), drafted by the World Health Organisation and adopted at the World Health Assembly by nearly every country in the world, forms the basis for the law; in the UK our laws do not fully implement the Code but they do restrict the marketing and promotion of first infant formula. Because they are limited by the law, companies must continually try to find new ways to market their products that get around the restrictions. Since they cannot market directly to mothers, they must target those who have contact with them - health workers. (Follow-on milk - an unnecessary product - was invented to get around these restrictions too. In countries where all formula advertising is restricted, follow-on milk does not exist.)

- formula companies are regulated because breastfeeding is the normal way to feed babies, and formula feeding carries known health risks for mothers and babies. Formula milk may be an infant's sole source of nutrition and must be suitable and nutritionally adequate (though it is not, and can never be, close or similar to breastmilk) so there are strict regulations about its composition. This means that the differences between products are very small, and often claimed differences do not stand up to scientific scrutiny. What really matters to companies is 'brand awareness'. What can they do to ensure that the buyer of formula, whoever that is, chooses one brand and not another? One answer is to get that brand, or information about it, on to materials that will be seen by their target market (which is hard, because they are restricted from marketing directly to mothers), or those that advise them - midwives, doctors, health visitors, community nurses and so on.

You might think that health workers should be immune to the effects of marketing - surely they know all this, and can make their own informed decisions? In fact research shows that none of us are immune to marketing. The effects of even small, trivial gifts such as pens and notepads have been shown to cause the recipient to feel good about the giver. Larger gifts, such as free study days (which delegates might otherwise have to pay for themselves, or apply to their employers for the money) have a greater effect. The speaker paid by the sponsor feels good about the sponsor too. Might that influence the content of what they say? It certainly suits a formula company to have both health workers and experts feeling good about their name or brand. When a health worker who attends a study day goes back to the office and tells colleagues about the event, might they mention the sponsor by name? Or show others the programme for the day that carries the sponsor's logo? It's only a short step from here to saying to a new mother, 'Well we're not supposed to give advice, but xxx is meant to be good'. (Hands up if you work in breastfeeding and have heard that one before?)

To sum up, sponsoring an event may benefit the sponsor in many ways:

- goodwill from the participants/organisers
- promotion of the name/logo/brand - on advertising for the event and materials given out
- networking opportunities for staff from the sponsor organisation who may attend the event
- product promotion (some events allow product promotion/stands by sponsors)
- the chance to obtain personal/workplace contact details from participants

Given the above, I think it's clear that formula companies should not be sponsoring training - any training, not just in breastfeeding - for health workers, and that organisations should have policies in place to avoid conflicts of interest.

Friday, 28 November 2014

BabyFriendly 2014: a conference report

I've just got back from the UNICEF BabyFriendly Conference in Newcastle. I'm full of thoughts, ideas and inspiration and wanted to mention a few points before I get caught up in other work again.
Dr Kasja Brimdyr speaking at BabyFriendly conference

Breastfeeding and politics are never far apart, and the opening address was a reminder of that. Dr Dan Poulter, MP is the Parliamentary Under Secretary of State at the Department of Health and the Conservative MP for Central Suffolk and North Ipswich. He spoke about the vital importance of the first few years of a child's life in terms of development, health and longer-term outcomes, about relationship-building supported by the BabyFriendly standards, and he talked about increased numbers of midwives in training and money that's been invested in improving the environments of maternity facilities.

Unfortunately for Dr Poulter, I wasn't really in the mood for his carefully-worded speech. Earlier in the week I'd read this article about Newcastle - the host city - which explains the utter hopelessness of the city's financial situation and the impact cuts are having on family services (spending on children and family services, via Children's Centres, has been cut by 40%). When asked how much worse it will get, the city council leader replies '[With cuts to] transport for kids with special educational needs and disabilities. That is in the pipeline.' The day before conference I had read this article too, about how families with disabled children are being forced into grinding poverty - the article itself is hard enough to bear, but read the comments for many more real-life examples. Closer to home I've been filling in consultation documents about cuts to family services in my own area. As volunteer peer supporters affiliated to the Children's Centres we deliver our breastfeeding groups, hold our training sessions and support families there. Recently I've also been supporting Cambridge Breastfeeding Alliance's campaign to secure funding to continue their incredibly valuable breastfeeding drop-ins, the victim of cuts to children's services in Cambridge, as well as the RCMs campaign for fair pay for midwives (Dr Poulter told us - again - that more midwives are in training, but - again - didn't address the question of whether there would be jobs for them when they graduate...)

He went on to talk about breastfeeding statistics - another area of concern for me: I've been emailing the Department of Health, writing to my MP and signing this petition to contest the decision to cancel the Infant Feeding Survey 2015. This survey is of immense value to anyone working in breastfeeding as it gives detailed information about national breastfeeding rates, introduction of solids, continued breastfeeding, use of formula milk and so on. Many of the conference speakers referenced the survey in their presentations. According to Dr Poulter the government will be improving the quality, quantity and timeliness of breastfeeding statistics at targeted local level - I'm not sure how, or how the national picture will be monitored, and he didn't elaborate.

So far, so depressing... fortunately, the rest of the conference was a genuine celebration: of 20 years of the BabyFriendly initiative, of accreditations across the country, of the hard work and dedication to supporting mothers and babies that underpins the whole thing, and looking ahead to how the achievements of BabyFriendly can be made sustainable into the future. It's hard to pick out my personal highlights, but I particularly loved Dr Nikk Conneman's presentation about gentle, baby-centred neo-natal care that fully involves the parents: when asked how he handled ward rounds in his unit (when parents are often asked to leave their baby's bedside), he replied 'I don't do ward rounds' and the audience broke into spontaneous applause: I think because it's so refreshing to meet someone so prepared to change the system if it isn't working for the babies and parents. Laurel Wilson's engaging talk about the emerging new science of epigenetics and breastfeeding was described by someone sitting near me as 'mindblowing'; we now know that how a baby is fed can influence the way their genes are expressed, and that breastmilk is packed with genetic material (the only way that this can be transmitted other than through sexual reproduction). It's a topic I can't wait to read more about, and it's closely linked to the work that's going on into the microbiome.

Dr Kasja Brimdyr talked about skin-to-skin in the first hour after birth - there was so much in her presentation that I found fascinating, particularly her observations about the effect of epidural fentanyl on infant responsiveness in the first hour (which ties in with a post I wrote about the effect of epidural on breastfeeding). The fentanyl (a commonly used epidural drug) delays the stages a baby must go through to find the way to the breast and latch on. It doesn't mean they won't or never will, but it may take longer, and those babies need even more skin-to-skin time to facilitate it. She cautioned against paying 'lip-service' to skin-to-skin; it shouldn't be interrupted or hurried if at all possible. Kerstin Uvnas Moberg touched on epidural too - explaining how it blocks the release of oxytocin, causing subtle changes that may affect breastfeeding behaviour.

There's so much more I could mention, but my take-home message was one of positivity and belief that the work we're all doing in breastfeeding really matters. One delegate asked how, given the daily pressures on midwives and breastfeeding supporters, we could give mothers and babies the best possible care? It's a frustration we all share at times, and the answer Sue Ashmore gave was simple but inspiring: keep doing your best, keep trying, keep the BabyFriendly standards at the heart of what you do, and it will be good enough. We don't need to be perfect to make a difference.

Were you at the conference? I'd love to know what your personal highlights were. Leave a comment below...

Tuesday, 9 July 2013

Public, positive messages to support a woman's right to breastfeed

I've been delighted to observe and be part of a movement for improvements in birth and maternity services that is gaining momentum (see this article by Toni Harman in the Huffington Post.) In the UK the Positive Birth Movement, with its network of positive discussion groups, and the establishment of Birthrights, has done much to foster genuine, productive debate about women's experiences of birth in today's society. Writer Milli Hill has been commissioned to write a positive birth column after her piece Is Kate being bullied about her birth? was a runaway success for bestdaily; home birth advocate and journalist Beverley Turner, of Radio 5s Bump Club, has also had a number of positive articles published in recent weeks. There's a real buzz about positive birth at the moment and it's great to see.

Conversely, National Breastfeeding Week 2013 has left me feeling a little flat. Not because there weren't some great things going on - both on and off-line - but because, as the figures revealed in the papers during the week showed breastfeeding rates taking a small dip for the first time in years (and Rebecca Schiller so clearly articulated in her piece in the Guardian), without government-level strategic support for breastfeeding, all the efforts of everyone who is passionate about supporting women to breastfeed are just scratching the surface. As Schiller summed it up: 'if policymakers aren't funding enough midwives or a centralised system of breastfeeding support we simply set women up to fail.' (In my own area, with no funding for National Breastfeeding Week, the NHS, through which we work as peer supporters, couldn't support the events we ran in any way.) She also pointed out that the constant breast v bottle debates in the media (which I've critiqued in other posts, like this one) are falsely polarised and damaging to both sides, with women suffering guilt, fear of judgement and lack of support, regardless of feeding method.

I can't help wondering whether the key to improving our dialogue about breastfeeding lies in learning some lessons from the movement for improving birth. If we alter the fundamental question at the heart of all the arguments, what happens? In the introduction to his forthcoming book A Gift for Life (Pinter and Martin, pub date Sept 2013) Dr Carlos Gonzalez, author of My Child Won't Eat and Kiss Me! How to raise your children with love, Spain's answer to Dr Jack Newman, writes:
"...lactation isn’t a tool for achieving health, but rather an integral part of health itself. Not a means, but an end. Telling people to ‘avoid artificial lactation because it causes diarrhoea’ now seems to me as absurd as exhorting them to ‘avoid blindness because blind people are more likely to get run over’. Lactation is no more a way of avoiding infection than being able to see is a way of avoiding accidents. They are both normal parts of a healthy life. I know now that lactation is not an effort, much less a sacrifice, that a woman makes for the good of her child, but rather that it is part of her life, of her own sexual and reproductive cycle. It is a right that no one can take away from her.
I am aware that some women don’t want to breastfeed. This is fine. A right isn’t the same as a duty. Many people don’t go on marches or vote in elections, but they still have that right." (my emphasis)
There's a parallel here with the idea (enshrined in law thanks to Ternovsky vs Hungary) that it is a woman's right to choose the circumstances of her birth. If we see breastfeeding as a woman's right then that frames the whole question of our duty, as a society, to ensure that her rights are respected and supported, in a completely different way. Viewed in these terms, breastfeeding is no longer a 'public health issue', or a 'women's issue'; the right to breastfeed, if she wants to, becomes a completely integral part of the care a woman can expect from maternity and child health services - it cannot be seen as an optional extra, or a 'nice to have', the cherry on the cake once mum and baby have navigated the birth itself. It demands commitment to breastfeeding, and supporting breastfeeding, at a strategic level.

(For the few women who cannot breastfeed, the logical extension of the idea that breastfeeding is a woman's right would be to have robust systems in place to provide those women with acceptable alternatives; provision of donor milk and supplementary feeding systems, wet-nursing or milk-sharing, for example.)

So seeing breastfeeding as a woman's basic right, which she is free to exercise or not, is one way of reframing discussion of it. We move on then from divisive breast v bottle polemics, and instead focus on how our society and culture is, or is not, doing what it needs to do to ensure that a woman's right to breastfeed is not infringed. We're part of the way there with laws that protect breastfeeding in public, but we must also look at our failure, in the UK, to fully implement the WHO Code on the marketing of breastmilk substitutes, and confront what the recent figures showed so clearly - that breastfeeding in Britain is effectively a postcode lottery (despite what we know about its potential to reduce health inequalities). As Rebecca Schiller, in her role as co-chair of Birthrights, says:
"Women have a fundamental right to autonomy when deciding how and where to give birth and how to feed their babies. Birth choices are often made with feeding goals in mind. However, women in the UK do not universally have equal provision of these birth settings and often tell us that they are refused entry to them. Birthrights is working hard to raise awareness of this issue and work with women and health professionals to ensure that the choices women make around birth  - for whatever reason - are respected, supported and made realistic.

Women most certainly have the right to adequate levels of postnatal support and the right to make fully informed choices about how they give birth and feed their babies. If our maternity service doesn't offer all women the chance to make and realise those choices through appropriate provision of a range of birthplace settings and experienced, adequately staffed postnatal services, it certainly raises the question as to whether, through lack of resources and lack of evidence-based policy, we are effectively giving an illusion of choice where often none exists." 
Another way of reframing the discussion of breastfeeding takes a different tack - focussing on public, positive messages about breastfeeding (again, following in the footsteps of the Positive Birth Movement and Tellmeagoodbirthstory). My book Breastfeeding: stories to inspire and inform and its accompanying Facebook page attempt to promote positive breastfeeding stories - a recent favourite is this one from a mum who never thought she'd breastfeed, but changed her mind. Other groups and individuals are doing their bit to normalise breastfeeding and breastfeeding in public. Christina Conboys and a group of mums in Harrow have put together a book of fabulous, inspiring photographs called Breastfeeding is Beautiful; spoken-word poet Hollie McNish's heartfelt poem 'Embarrassed' is being shared all over the web - it sums up brilliantly some of the cultural issues affecting how we see breastfeeding in Britain. I also love the work of We Do It In Public, a photographic library of normal mothers breastfeeding in all sorts of everyday situations - for (paid) use by organisations, companies, websites and anyone who needs images of infant feeding to accompany their content. And it's a great resource for mothers to browse too.

The impact of these positive, public messages about breastfeeding cannot be underestimated. They are the antidote to all the little comments that undermine breastfeeding that we all come across every day: about four-hourly feeds, about a bottle before bed to get them to 'go a bit longer', about 'needing your body back', about no nutritional benefit after six months, about formula being 'just as good these days', about how 'he's using you as a dummy'. It works in the same way that positive birth stories counter negative messages about birth. It's well-known that supportive breastfeeding groups (again the parallel with the Positive Birth Movement is obvious), where mothers meet other women with similar experiences to their own, are of immense value in supporting women to meet their breastfeeding goals; that's why the major breastfeeding charities, such as La Leche League and the ABM, put mother-to-mother support at the core of their activities. I recently read this interesting blog about how negative experiences of breastfeeding in public affect mothers and influence their decisions about how long to breastfeed for; if we exchange those negatives for positives we both support breastfeeding and support women.

It seems to me that raising the profile of breastfeeding in the UK requires (at least!) a two-pronged approach. If we started by accepting that it is a woman's right to breastfeed if she wants to, then that would give us a clear way forward: breastfeeding needs to be at the heart of what we do, in government, in law, and in public life. It's not rocket science. It's just something else that HR departments, TV programme commissioners, editors and policy-makers would need to at least consider, in the way that they already consider diversity, gender, accessibility. And if, at the same time, we could increase the visibility of breastfeeding as it's done, everyday, by thousands of women, then it wouldn't be long before everyone stopped paying so much attention to it. It would just be normal.

(I'm reminded, in writing this, of feeding my daughter on a trip to the Westfield centre in Derby, a huge shopping mall with multiple, well thought-out parents' rooms. I often suggest to new mums I support that it's a good place for an early trip out with the baby because of these facilities. However, last time I was there and my daughter needed a feed I was close to benches in a large, airy seating area, with all sorts of people sitting on them - older Asian men, Derbyshire grannies and giggly teens. I consciously chose to join them all and feed my daughter there rather than going to the parents' room. I felt, as a confident third-time mum, that I was doing my bit to normalise breastfeeding. It may have backfired, however, as the Derbyshire grannies that cooed over the baby had leaned right over, stroked her head and tried to talk to her before they even realised she was feeding...)

What do you think of the idea of breastfeeding as a woman's right as a normal part of her sexual and reproductive life? I'd love to hear from you in the comments.

Tuesday, 12 February 2013

Joan Wolf and others, 'Is Breast Best?'

Professor Joan B. Wolf, of Texas A & M University, is giving a lecture entitled  'Is Breast Really Best? Breastfeeding, Motherhood, and the Politics of Careʼ at the Centre for Parenting Culture Studies (CPCS) at the University of Kent, where she is a Visiting Fellow, on 13 February. Several articles have been published on the subject: Viv Groskop in the Guardian outlined Wolf's academic position, as an 'American critic of research into the health benefits of breastfeeding', characterising her as 'a leading figure in a backlash against breastfeeding'. Prof Wolf herself has an opinion piece in the Independent. New Statesman published this piece by Glosswitch with the heated headline 'Our regressive, insensitive and cultish attitude to breastfeeding'.


Wolf's book, Is Breast Best? Taking on the Breastfeeding Experts and the New High Stakes of Motherhood was published in 2011; her lecture, according to the literature from the CPCS, reviews the central arguments of the book and discusses the book's reception, which has been, according to Groskop's article, 'mostly negative'. Other bloggers have already taken both Prof Wolf and the writers of these articles to task, including mummyisagadgetgeek, Michelle Atkin, and the Analytical Armadillo (who didn't have to write a new post; she'd said it all already). You might well wonder whether I've got anything left to add.

I've come across the Centre for Parenting Culture Studies at the University of Kent before - last year, when I was blogging about media reaction to UNICEF's report about the cost-effectiveness of implementing programmes of breastfeeding support. Two members of the CPCS, Dr Charlotte Faircloth and Dr Ellie Lee, were drafted in to comment on the 'other side' when the Unicef report was discussed on television, taking up positions similar to Wolf's, which rests on three main points (or, as Wolf describes them):

'fundamentally false beliefs: that every time scientific research finds a relationship between two phenomena, one necessarily causes the other; that people who behave responsibly and are willing to make difficult choices can prevent virtually all risk, including health risks; and that breastfeeding is free.'

It may not be apparent to readers or viewers in general that part of what is happening here is academic position-taking. Those engaged in research - in all disciplines - explore ideas by taking a stance on a question and investigating it further: doing research, writing it up, presenting it to colleagues, publishing it in academic journals. And in academia, as elsewhere, there are careers and names to be made and research funding to be secured, books to be commissioned and TV appearances to be lined up. So I'm not really surprised to find some academics taking a stance against breastfeeding; they've found themselves a niche. And I'm not offended by the academic debate about breastfeeding in itself - particularly in how it relates to questions of feminism and economics - although I find it hard to find any common ground at all with Wolf's view and disagree strongly with all three of her points above.

I do, however, have a problem with the language that is being used - by both Wolf herself and those reporting her work. This article by Diane Wiessinger, IBCLC - from 1996! - deals comprehensively with how, in terms of breastfeeding, elevating it to something 'special', with 'benefits', actually undermines it. Breastfeeding is normal. This idea has become mainstream in breastfeeding support (it's specifically covered in peer supporter training, for example), and it should be becoming rare now to hear someone involved in breastfeeding talking about the 'benefits'. Yet the headlines of all three articles mentioned above, and the title of Wolf's book, deliberately use the outdated phrase 'Breast is best' or its inverse, 'Breast isn't always best'. You might think I'm attaching too much significance to this; I think that the newspapers, and Wolf herself, have no interest in the realities of breastfeeding culture and support and every interest in creating a media storm where the debate is artificially polarised.

I also find it surprising, as someone who's on the front line of breastfeeding support, that Viv Groskop can say in her article, after reporting figures that show that by six weeks more than half of parents have introduced formula 'This is contrary to the cultural messages we receive about breastfeeding: that we should be doing it and we should feel bad if we don't.' What cultural messages do we really receive about breastfeeding? It seems to me the total opposite - with the exception of the NHS and a relatively small community of pro-breastfeeding individuals, our prevailing culture is downright hostile to breastfeeding and breastfeeding supporters. Breasts are sexualised, mothers are harrassed for feeding in public, the bottle is the universal symbol for infant feeding, formula and baby feeding companies flout the WHO marketing code left, right and centre (as a topical example, check out this blog about  Mothercare's current Innosense ad campaign). The women I see who are struggling with breastfeeding don't, in general, want to carry on because they feel they should - they want to carry on in spite of pressure to the contrary because it's important to them (for any number of valid reasons: they don't agree with Wolf's view of the scientific research, they feel instinctively that it's right for them, their own mother breastfed them).

There's clearly a discord between academic (political, social, economic) discussion of breastfeeding and the reality of it for new mothers. Where this is most problematic is where theory and practice intersect; that's one reason why we value research into breastfeeding to give us a clearer picture, why different types of report (such as the UNICEF one mentioned above, and the Infant Feeding Survey) are important, and why the NHS and other bodies have clear policies about breastfeeding. It's the more abstract dialogue about breastfeeding that muddies the waters and turns the interested parties against each other - often unnecessarily, because questioning and debate are important (although dogmatic position-taking and scoring cheap points aren't) and in the end, that's the problem I have with the latest reports of Wolf's work.